The object of Rotary is to encourage and foster the ideal of
service as a basis of worthy enterprise and in particular, to encourage and
foster:
- The development of acquaintance as an opportunity for service.
- High ethical standards in business and professions, the recognition
of the worthiness of all useful occupations, and the dignifying of each Rotarian's
occupation as an opportunity to serve society.
- The application of the ideal of service in each Rotarian's
personal, business and community life.
- The advancement of international understanding, goodwill,
and peace through a world fellowship of business and professional persons
united in the ideal of service.
From the Constitution, Article II, Rotary
International